As a tree service business owner, you are undoubtably aware that you need to implement some sort of tree service marketing campaign in order to attract new customers and drive revenue, which both contribute directly to the upward growth of your business.
You want to grow your tree service business, and you may have been pitched a multitude of different tree service marketing options, but at the end of the day you aren’t quite sure where your advertising and marketing dollars are going to be best utilized.
That’s where we come in to help; by eliminating the confusion and helping you accomplish exactly what you want when it comes to hiring a marketing partner — driving highly qualified leads to your business that convert into new customers.
We are experts when it comes to growing tree service businesses. In fact, that is all we do.
Most tree service companies are not running an effective marketing campaign because they haven’t developed a well thought-out strategy, or they have hired a marketing agency that simply doesn’t understand the tree service industry well enough to deliver the level of results that make a sizable impact.
Tree service marketing doesn’t have to be complicated. There are three tips for marketing your tree service business that you need to focus on, all of which are explained below and strategies that we can help you implement to increase leads, customers and revenue for your tree service business.
1. Tree Service Website Design (or Redesign)
Every business, regardless of size or industry, needs a website and an online presence. But, what many small business owners don’t understand is that not all websites are created equally. There isn’t a universal one size fits all solution.
What works for a local plumber or contractor isn’t going to necessarily work for your tree service business. Our team of tree service web design experts can create and develop a fully custom build from the ground up, or redesign your current website for optimal performance.
Aside from looking amazing, your tree service website also needs to be:
Designed to Provide Excellent User Experience: If a potential customer is looking online for a tree service company and lands on your website, you want to make sure that they are able to get information they desire and contact your business easily by providing a pleasant user experience, no matter what type of device they are using.
Conversion Goal Focused: Your tree service website should be one of your most valuable business assets, and it can be as long as it’s designed and developed with converting traffic into leads and customers in mind. Whether your primary goal is to generate form-filled leads or direct phone calls, your website needs to be designed in a way that encourages that conversion goal to occur.
Optimized for PPC: A successful pay-per-click campaign takes many factors into consideration, and one of those is a high Quality Score within the Google Ads account. This is accomplished through relevancy, from your ad copy and targeted keywords to your website copy.
Technically Sound for SEO: Slow-loading websites, poor URL structures and excess coding and plugins are just some things that can have a negative impact on your search engine optimization. It’s much easier to achieve organic search success when you have a tree service website that was built with SEO in mind.
2. Tree Service PPC
One of the fastest way to generate high quality leads on your website is by running a properly optimized tree service PPC (pay-per-click) campaign. This allows us to place your service in front of local customers that are actively seeking the exact services your business offers.
While top organic placements in the SERPs (search engine results pages) are appealing, it can take some time to reach the top. With pay-per-click, your business can be found on top immediately.
We create highly effective tree service PPC campaigns that are built around relevancy. From the keywords we target to the ad copy used and the destination landing page the website traffic is directed to — it’s all designed with one goal in mind: converting more leads for your tree service business.
Our tree service pay-per-click campaigns focus on two main sources of traffic:
Google Ads: This is the number one source of tree service PPC traffic, and for good reason. Google remains the number one search engine and the majority of pay-per-click traffic will come from here. Our team of PPC experts uses their extensive knowledge of actionable keyword research and develops campaigns that are designed to attract tree service customers that are ready to hire your business.
Bing Ads: While the traffic volume isn’t nearly as large as Google, Bing is still a great pay-per-click channel to target. While it’s a distant second to Google in terms of volume, our tree service PPC team can typically acquire leads on Bing at a lower cost compared to Google.
3. Tree Service SEO
SEO is one of the most valuable components of the marketing campaign for your tree service business. It’s crucial that the entire process, from strategy development to execution, is planned with long-term results in mind.
It’s very important that the search engine optimization for your tree service business is done correctly from the beginning. This involves creating a strong technical SEO foundation that we can then build on and scale.
The ultimate goal is to get your tree service business to show up on the top of the Google Maps results when a local customer is in need of the tree services that you provide. The top Google local results are highly competitive, so you need to work with an SEO agency that not only understands search engine optimization, but the tree service industry as well.
We are fully aware that there are a lot of digital marketing agencies that offer SEO, all claiming to have the formula to deliver results, but we can assure you they are not hyper-focused on the tree service industry like we are.
Tree service SEO is our specialty, and if you are ready to move up in the local Google Map listings to generate more leads, customers and revenue for your business, then we highly recommend contacting us to discuss how we can help your tree service business scale as your marketing partner.
