Mar 25, 2021
When we talk about search engine optimization (SEO), we often focus on keywords. But that isn’t the only factor that plays into your SERP ranking. In fact, there are many...
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Mar 05, 2021
Content marketing – specifically local business blog writing – has opened the door for many small businesses to reach their target audience easily. It’s built their site authority, strengthened their...
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Feb 19, 2021
The goalposts for digital advertising success are constantly moving. The cost of keywords changes from day to day. Fluid factors (like the ones that make up your ad quality score)...
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Feb 17, 2021
CRM. CPC. SEO. CTA. Digital marketing is chock full of acronyms and jargon. But memorizing all of them is virtually impossible unless you make your living developing digital marketing strategies...
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Dec 14, 2016
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Jessica Jones
Sometimes new evolution in technology may seem like a joke at the start. The idea of every appliance in our homes connecting to the internet and/or to other devices -...
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Sep 28, 2015
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Jessica Jones
A couple years ago I wrote a post about search engines and whether there can be only one, coming, of course, to the conclusion that Google is, by far, the...
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Sep 21, 2015
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Jessica Jones
So you’ve set up your Google+ account, claimed and optimized your Google My Business listing and made sure you’ve got a Google Map accessible from your site. Is there anything...
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Aug 31, 2015
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Jessica Jones
When you hear the term SEO, you probably think about websites. Websites and their ability to be found easily have been the core of SEO for … well, as long...
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Aug 21, 2015
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Jessica Jones
Google has been providing us with plenty to talk about lately - last week we discussed the changes to Google+; this week we’re going to touch on Google’s announcement that...
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