Imsgine a wine lover is searching for a new vineyard to visit this weekend. They find your website, skim around and then…they’re gone. No reservation booked, no wine club signup and no bottle purchased. Sound familiar?
Unfortunately, this is too common for wineries. And if your website isn’t working for you, it’s working against you. Too many wineries treat their site like a digital brochure instead of what it should be: an always-on salesperson who’s bringing in visitor and converting them into paying customers.
That’s where this blog post comes in. You’ll discover how to make your winery website help you sell more, attract more visitors, capture reviews and turn one-offs into raving fans.
Let’s get started.
1. Stop Hiding Your Most Important Info
If someone lands on your winery website and has to dig around for basic details like hours, reservation links and wine club info, you’re already losing them. Customers won’t work hard to give you money. Especially in a hyper-distracted world.
Winery Action Step
Place your key details front and center. Your hours, location, and how to book a tasting should be impossible to miss. A clear “Reserve a Tasting” button at the top of your homepage? Non-negotiable.
Winery Marketing Tip
If you require reservations, don’t make people email you or call during business hours. Use an easy online booking system like Tock, OpenTable, or Resy so visitors can book instantly.
2. If You’re Not Selling Online, You’re Leaving Money on the Table
Wine drinkers don’t always have time to visit in person, but that doesn’t mean they wouldn’t love to buy a bottle (or a case) from your website. Yet, too many wineries either don’t sell online at all or have such a clunky checkout process that people give up before they buy.
Winery Action Step
Set up an e-commerce store where customers can purchase their favorite wines online. If you already have an online store, go through the checkout process yourself. If anything feels frustrating, fix it.
Winery Marketing Tip
Offer free shipping over $X or discounts for first-time buyers. It’s a small push that can make a huge difference in conversions.
3. Your Wine Club Should Practically Sell Itself
A wine club is one of the best ways to get recurring revenue, but if the sign-up process is buried on your website (or worse, if people don’t understand the perks), you’re missing out on easy money.
Winery Action Step
Make your club benefits clear and compelling. Instead of “Join our wine club,” try something like:
“Exclusive Wines. VIP Perks. Delivered to Your Door.”
Winery Marketing Tip
Show real testimonials from happy members. A quick quote like, “Every shipment feels like Christmas!” builds trust fast.
4. Your Website Needs More Than Just Pretty Pictures
People buy wine based on experience, not just taste. A stunning vineyard, the sound of a bottle popping, the warmth of a cozy tasting room—these sell your winery better than static images.
Winery Action Step
Add short, engaging videos to your homepage and social media. Give a 30-second tour of your vineyard. Show your winemaker in action. Feature customer reactions after a tasting. Keep it real and unscripted. Authenticity is winning these days.
Winery Marketing Tip
Use Instagram Reels, TikTok and YouTube Shorts to share these videos. The more people see your winery, the more they’ll want to visit.
5. Follow Up—Because One Visit Shouldn’t Be the Last
If someone comes for a tasting and never hears from you again, you’re letting potential long-term customers slip away. The easiest way to keep them engaged (and buying more wine)? Email marketing that’s personalized.
Winery Action Step
Set up an automated email sequence. A simple “Thank you for visiting!” email, followed by a special offer (like “Come back within 30 days for a free tasting”) can turn a one-time guest into a repeat customer.
Winery Marketing Tip
Capture emails at checkout (online and in-person) so you can keep in touch with people who’ve already shown interest. Take it further by creating a lead magnet on your website with a compelling title, such as “The Best Red Wines Under $30.”
Your Website Shouldn’t Just Exist. It Should Sell.
A beautiful vineyard isn’t enough. Especially if your website is turning away potential customers before they even step foot on your property. With the right tweaks, your site can become an always-on sales machine to book more tastings, sell more bottles and keep customers coming back.
Tired of a website that isn’t working for you? At Slamdot, we specialize in winery websites that showcase what you have to offer and that lead to real sales.
Contact us today for a free quote and we’ll do the rest!
