There are over 10,207 pressure washing companies in the United States. Running a pressure washing business is great if you know how to handle it. It is nearly impossible to run a pressure washing company without the right marketing tactics since competition is high.
Finding the right tips for pressure washing company marketing is a challenge itself.
However, you can use social media for marketing your pressure washing business. We have outlined some tips and tricks that can make this task easier for you, helping you improve your online market results for your pressure washing business by leveraging social media.
There are over 3.6 billion social media users worldwide, and the number is likely to rise to 4.41 billion by 2025. This means that no business can ignore the power of social media marketing.
If you want to take advantage of all ways to market your pressure washing business it’s important to add social media to your online marketing strategy. Here are the most effective tips to use social media marketing for pressure washing companies.
Educate Your Audience
The easiest way to market your company on social media is by educating the audience. If you provide people with reliable information about the pressure washing industry through your social media accounts, they will trust your business more as they will view you as an authority.
Your goal should not just be to get more customers; focus on building customer loyalty, and it will go a long way. For instance, if you give people quality information about pressure washing, they will likely contact you for this service in the future because you answered questions and educated them about the process. You can build a good reputation for yourself and your business using this simple tip on social media.
Prioritize Story Telling Over Promotion
With so many other power washing companies, why should a customer reach out to you? Most people searching for power washing companies are tired of reading promotional content on social media. Keep in mind that marketing your company on social media is different than doing it on search engines.
Therefore, we suggest you start by adding stories or your customers’ experiences to your social media accounts. People will trust you more when they see clients happy with your services. It is the most effective strategy to use to help attract more customers.
You can also share content consisting of your team members, behind-the-scenes content at your office, and on-location images and video clips. The more natural and real your content, the better.
Create Diversified Content
Marketing content on social media is difficult primarily because of its large diverse audience. The internet has billions of social media users, and you never know who will encounter your posts. So, a great way to approach this situation is to create and leverage multiple types of content for your audience.
For example, you could have a potential customer who wants pressure washing for a building or house. However, others might want to remove pollen or mold build-up.
You cannot use the same content for marketing your services to each of these users. Therefore, it is wise to produce a variety of content for different customer categories. Remember, you can create between blogs, videos, infographics, and Q&A style content.
This way, your social media accounts will have something for every customer. Also, use location tagging and hashtags to help discoverability.
Use Micro-Influencer Marketing
Social media influencers have a huge following, from a few hundred to thousands of followers on their pages. A great way to help you increase your service reach is by collaborating with influencers. The collaboration does not need to be big, as a simple shout-out or feature will help to put you in front of more potential customers.
We suggest partnering with micro-influencers because they usually have a better organic audience. Their audiences engage more with their content, which increases the chances of driving more awareness to your pressure washing business. Look for local micro-influencers that have a following that is also local – a quick audit of their followers can give you an idea if they are geographically appealing.
Leverage Loyal Customers and Supporters
Loyal customers and supporters can become brand advocates and present your business as an ideal solution for pressure washing when friends and family members need the service.
Consumers believe the words and recommendations of friends, family, or someone they know more than a standard advertisement. You can use reviews and testimonials as social proof to build trust with the customers and expand your brand’s online presence.
Here are some easy tips to help:
- Ask customers to leave a review on Google, Facebook, Yelp, etc.
- Share as much user-generated content as you can find and feature it on your websites and social media accounts.
- Interview happy customers, sharing their stories and experience on social media.
- Announce giveaways, prizes, and contests to keep your customers engaged on your social media accounts.
Using this approach creates customers who will market your business for you without you even realizing it.
Augmented reality and virtual reality (VR) tools are popular methods of attracting more customers on social media. Various platforms such as Facebook, TikTok, Instagram, etc., are now exploring these technologies as a means to help you market your businesses. Remember that you have a better chance at successfully marketing your pressure washing business with immersive experiences.
For example, you can add a “washing” AR exercise to help engage the users. Leading brands from various industries are now using these methods, and you should also try to incorporate them into your marketing strategy if you have the resources.
Use Video and Live Streaming
Video marketing isn’t new, and most businesses are well aware of its amazing impact. Using video marketing has never been more important. Why? Well, out of 68% of the social media users who admitted changes in social media habits, 96% of the respondents said they watch more videos now.
You can add simple videos, like power washing sessions to your social media feeds to attract more people.
This can help you boost the brand’s existence, customer engagement, and increase the overall popularity of your pressure cleaning service. These videos can help you attract qualified leads who need your services and the video content engages them to the point they visualize your service at their property – it can be more effective than a text or still image-based ad.
Use Privacy to Your Advantage
Privacy is becoming a serious concern for customers as more people join social media daily. People now prefer private interactions, and this is something you can use to your advantage. A simple way is to give the customers a more exclusive experience by adding more options to your service. There are several ways you can do this for your power cleaning business. You could start by making a private Facebook group for your customers and people who enjoy your services.
You can also make small changes, like adding the “Close Friends” option on your Instagram business accounts. You can use direct messages to build better relationships with your customers as well.
Be Empathetic
Focus on creating a meaningful and authentic relationship with your social media followers. Add faces, names, and voices from your team members to introduce your business on a personal level.
We also suggest telling your story – your plans, your achievements, etc. Consumers will love your power washing content on social media more if they feel a strong connection. Be authentic – it’s not something you can fake.
Final Thoughts
Marketing a pressure washing company on social media is difficult. However, it is not impossible. The examples and strategies we shared above are a great starting point. They can be executed with time and creativity.
If time is something you are lacking and you would like to learn more about the social media marketing services we offer to pressure washing companies, please contact us today to set up a complimentary consultation with one of our team members.
We can perform a social media audit and identify areas of improvement that can be tackled immediately, resulting in more engagement and lead generation. Additionally, we will be more than happy to answer any questions related to the pressure washing social media tips highlighted above.
