Copywriting - To Hire or Not to Hire?

There are a lot of reasons to hire someone - ideally Slamdot! - to build your website. You have an area of expertise and web design isn’t it. You want your site to be built well and you don’t have the time to devote to learning how to do it on your own. If your car won’t start, you take it to a mechanic (unless you are a mechanic!). If you need a quality website, you hire a web developer.

What about writing? You may be perfectly comfortable with paying for web design but uncomfortable with the thought of paying for copywriting. After all, anyone can write content for a website, right?

Yes and no. Plenty of people successfully write the copy for their own websites. However, every site has different needs - some sites may require a large volume of content. Tackling all of that writing may be an overwhelming task if writing isn’t your strongest skill set. You want your copy to be clear, concise and direct just like you want your site to be well built - so why not hire a professional? A good copywriter will make sure that your site gets your message across efficiently and makes good use of keywords to improve your SEO.