It is your responsibility to ensure that you engage your customers as a carpet cleaning company. A customer might find several other options in the area, but your way of delivering and marketing your services will set you apart. You cannot sell your services if you do not promote them properly. The carpet cleaning business is quite competitive as there are over 35,000 carpet cleaners in the U.S.
However, running a carpet cleaning SEO campaign to rank your business on Google Maps can help you obtain more visibility than your competitors. First, we will dive into some reasons carpet cleaners face problems marketing their business while facing cut-throat competition.
Why Do Some Carpet Cleaners Have Trouble Marketing?
There are various challenges that carpet cleaners face. The most common one is the inability to efficiently marketing their business on Google, ranking at the top to attract the majority of attention. Also, the inability to create repeat customers, thus increasing the lifetime value of each conversion generated through online marketing.
We understand that you may not have a complete understanding of SEO as a carpet cleaning company. Therefore, we have put together some tips that we think will help you improve your ranking on Google Maps, that when executed correctly will help you attract more qualified leads that can be converted into carpet cleaning customers.
1. Research the Best Keywords
Optimizing your ranking on Google Maps and Google Search includes focusing on the right keywords. These keywords can include generic words that revolve around your business and industry. For example, you can choose words like carpet cleaning, cleaning, deep cleaning, etc., for your website content. These keywords will help users reach your site the next time they look for similar services online.
You can use the Google Adwords Keyword Planner to help. Setting up an account is free, and you can find hundreds of terms listed here that fit well with your company and business. We also suggest you use the keyword planner to show how popular your chosen keywords are in Google search. You can use this to determine potential future traffic – and find additional keywords that you might not have thought of.
2. Optimize Your Google My Business Profile
Finding the right keywords is useless if you do not optimize them correctly. You need to add the correct keywords to your Google My Business description. Your Google My Business page is a small summary of your business and its services. The information you include on your GMB profile is what is shown on the Map results, which are the top listings when Google determines the search has local intent.
This can improve your company’s visibility and ranking drastically, which will help get more customers for your carpet cleaning business. Make sure that your NAP (name, address, and phone number) is consistent across the internet – you should also add your company’s hours of operation and relevant photographs, which can help improve your Google Maps ranking.
3. Focus on Optimizing Your Website’s On-Page Factors
Getting your carpet cleaning website to show up in the organic results has a lot to do with your website content. Make sure your content is optimized for your target keywords, FAQs, and intent key phrases. You should optimize the on-page factors on all main pages and sections on your site.
For example, you should write your keywords in your titles like:
Speedy Carpet Cleaners – Dallas Carpet Cleaning Company
4. Build Links and Citations
Carpet cleaning company marketing is all about building trust and reliability in the customer’s eyes. Delivering the right services isn’t the only way of building this trust. For example, most traffic you see on your carpet cleaning site are people who are ready to buy your services. They just want to find someone who is dependable and will provide a quality service.
If you provide the right information to the customer and evidence/stats to back your claims, they will naturally trust you more. They will be more likely to reach out to you the next time they need a service/consultation regarding their carpet cleaning.
Building links on highly trusted websites can help you attract referral traffic and it also has a positive impact on your carpet cleaning SEO. Citations on business directories also can contribute to your credibility and enhance your traffic.
Focus on quality over quantity, and avoid building spammy links. Remember, you want to build trust – so focus on acquiring links from the best websites and business directories.
5. Understand Buying Intent and Research Intent
Improving your SEO is impossible without understanding the basic difference between buying intent and research intent. These are the two basic categories that all keywords fall under. Dividing your keyword research into these sections will help you make more precise targeted marketing, bringing in higher quality traffic. Let us take a deeper look at these two.
Research Intent
Research intent represents a user looking for information or insight on topics related to your industry. For instance, if a user searches for “best tips for carpet cleaning at home,” they might not need your service but would still like information on topics relevant to your industry and services.
Buying Intent
Buying intent is what Google indicates as a user who is ready to buy a service. For example, if a user searches for “carpet cleaners in New York,” they probably want to hire a carpet cleaning company in their area. So using keywords specifically with buying intent can help improve your chances of generating conversions on your website.
6. Ask For Carpet Cleaning Google Reviews
Company reviews are a great way to prove your credibility, services, and customer satisfaction to potential customers. It helps new people read about the experience your customers had with you. You will get more customers, referrals, and repeat customers if you get positive company reviews.
Remember, the goal of getting reviews is to create a strong image for your carpet cleaning business. This can take time, but doing it correctly will pay off – it’s well worth the effort.
Be sure to ask your past customers to leave you a review on your Google profile – you can even thank them by providing a future discount or special offer. This approach helps you attract a steady flow of new reviews, while also creating repeat customers.
7. Track and Monitor Your SEO Results
Keeping an eye on your SEO results is a great way to keep you on track and constantly improving your traffic volume and conversion numbers. Ranking on top requires a lot of effort so it’s important to know whether the time, resources and budget you are allocating for SEO is working.
The majority of carpet cleaning companies don’t have the time or staff to run a full-time SEO effort in-house. This is why many carpet cleaners team up with a marketing partner like our agency to handle the search engine optimization campaign, as well as tracking and reporting.
This allows you to focus on the operational and growth of your business, while your marketing partner ensures that there is a steady flow of inbound leads and customers.
Final Thoughts
Improving carpet cleaning SEO requires the right strategy and execution. Following these simple tips will make drastic changes to your website ranking and Google Maps position.
If you would like to learn more about our SEO for carpet cleaners as well as the other online marketing services we provide, please contact us to schedule a time to speak with one of our team members. We are also more than happy to answer any questions about the SEO tips outlined above.
We offer full-service online marketing for carpet cleaners, with a variety of options for all budgets and marketing goals. Contact us today to discuss your needs and let’s make your company our next success story.
