Pressure washing SEO can help you grow your business exponentially by attracting interested consumers to your website and converting them into customers. Being found at the top of Google’s search results for keywords and search phrases that have clear intent to hire a pressure washing company requires on-page and off-page SEO strategies to be perfectly executed.
That alone isn’t easy – the competition to rank for the best pressure washing keywords is highly competitive. Even if your business is ranking on the top of Google Maps and your listing is attracting the majority of clicks you aren’t guaranteed to generate customers or even leads for that matter.
Why?
Because your website needs to convert those visitors, either by pushing them to call your business to inquire about your pressure washing services or complete a form on your website to request more information and a job quote.
Top ranking keywords and high website traffic numbers are great, but in the end, unless they are converting into revenue-generating actions, they are simply vanity metrics – and completely useless. There are several ways to improve the conversion rate of your pressure washing website – tips that are often not part of the SEO discussion.
To help you convert more of your website traffic into leads and pressure washing customers here are some helpful tips that you can implement with very little technical experience. Higher conversion rates can make a huge impact on your bottom line. Taking the time to address the tips below before attempting to scale your traffic volume will deliver much better results in the long run.
Mobile website traffic numbers continue to rise so your site must make contacting your business and inquiring about its services simple on any device size. Poor navigation, small buttons, requiring the user to manipulate your screen with his or her fingers to enter information – all of these things will cause the visitor to quickly leave and find another option.
If your website is a few years old it’s a good idea to do a little overhaul and optimize it specifically for mobile traffic. Many tools will let you know whether or not your website is mobile-friendly, but those don’t give you user-experience feedback.
Have friends, family, and employees visit your website on their mobile phones and visit your contact page, submit a quote request, try to call your business directly from your website – and get honest feedback. What was easy? What was difficult? What part of the experience was frustrating?
While tools and AI are great, they don’t provide you with honest user-experience feedback. If you make your contact options seamless on mobile devices you will see an instant uptick in your lead and contact volume. With so many options when it comes to local pressure washing companies you don’t want to give your visitors a reason to leave your website.
2. Build Consumer Trust with Seals, Certifications, and Testimonials
Hiring a pressure washing company is something that is both planned and spontaneous. For example, a homeowner might be planning on selling their home so they need to have it pressure washed before the listing photos are taken and the showings begin. That’s a planned purchase – this consumer might take a few days to look at the available local options.
Then you have the spontaneous inquiry – a homeowner is doing yard work and realizes the driveway is filthy, takes out their mobile phone, and enters “driveway pressure washing company in Tampa.” Their intent to hire is immediate and submit a request for information while outside, ready to hire a local pressure washing company on the spot.
In either situation, trust comes into play, and if the consumer is confident in your company’s reputation and service they will convert much easier. Displaying trust seals, badges, and customer testimonials near your calls-to-action will greatly increase your conversion rates. They remove that barrier of uncertainty.
Examples of these include the Better Business Bureau seal, local Chamber of Commerce seal, certifications, review totals, average star ratings, and customer testimonials. Don’t give a potential customer reason to look elsewhere – instill instant consumer trust and watch your pressure washing leads increase.
3. Optimize Your Pressure Washing Website’s Speed
If your website doesn’t fully load in less than two seconds a large percentage of your traffic will click the back button and look for another option. We live in a time where consumers demand instant everything – we have become impatient, especially when it comes to technology.
A website that lags and takes too long to load on initial launch and while browsing acts as a customer repellant. There are many reasons why a website loads slowly, from too many plugins to poor-quality website hosting. There are multiple free speed tests you can run your site through, with Google’s PageSpeed Insights being a great starting point.
They provide you with two scores – mobile and desktop – and a list of what you need to address to achieve better performance. If the technical information and data overwhelm you don’t worry, we can help you get your website performing at its best.
Not only is a fast website important for its visitors, but Google’s algorithm also considers speed. They aren’t going to display a slow website as it delivers a poor experience to their users. Speed and performance are one aspect of pressure washing SEO that many overlook, yet it makes a huge difference when properly optimized.
4. Publish Informative Content on Your Blog
Committing to publishing pressure washing blog content is important for two reasons:
- SEO: Each blog post is an opportunity to rank for a targeted keyword, and optimize all on-page factors for that one specific search term.
- Customer Education: Your blog content can educate and inform potential customers about the different pressure washing services your business offers, along with the benefits of each.
A pressure washing website that contains a well-written blog will appear more appealing than a website with a simple “About” page and a contact form. Search Google yourself – look at how many local pressure washing companies are all after the same customer base.
Any opportunity to be perceived as the best option should be fully explored, and a blog can help position your company as the local expert. Aside from this, it will also help your organic traffic numbers go through the roof.
SEO for pressure washing companies can take time, but targeting low competition keywords with properly optimized blog content is a great way to start increasing organic traffic for quality search terms while attempting to rank for the larger search volume terms with high competition.
5. Include One Call-to-Action Per Page
If you give your website visitors too many options many will end up not choosing any of them. Many pressure washing websites will have a quote request form, a downloadable eBook opt-in offer, and other calls-to-action – all on the same page.
What offer should the consumer take? When given too many options the one often taken is done. Don’t risk listing traffic because of this. It doesn’t matter where your visitors come from – SEO, PPC, social media, etc. – they all have a cost in some form or another.
You will improve your conversion rate immensely by having a single CTA per page. Drawing all of the attention and focus on one offer will drive more visitors to opt-in. Create page-specific offers also – avoid generate “More Info” type offers.
For example, if you have a service page about pressure washing driveways, include an offer for a “Free Driveway Pressure Washing Quote” – since it’s related to the information being viewed the response rate will be greater than if it was just “Free Quote.”
Final Thoughts
Optimizing your pressure washing website to provide a smooth and pleasant user experience, especially on mobile devices, will help you drive more phone calls and requests for information on your website.
When consumers are looking to hire a local service business, like a home pressure washing company, they grab their phone and open Google. Being found at the top of the local search results for local pressure washing keywords is only half of the battle – you then need to convert the traffic that clicks through to your website.
The on-page optimization tips explained above are a great starting point and they are fairly basic in terms of complexity. If you have any questions about what we outlined above or if you would like to learn more about the pressure washing SEO services our agency offers, please contact us at your convenience.
Our team of pressure washing marketing experts will be more than happy to explain how we help the top-rated pressure washing businesses throughout the country drive more leads and convert more sales by leveraging our digital marketing strategies.
