For decades, wineries have thrived on in-person experiences, wine club memberships and old-fashioned word-of-mouth. While those still matter, digital marketing is now just as critical for growth. In 2025, consumers expect wineries to offer stellar online experiences, personalized engagement, and easy ways to order their favorite bottles.
However, trends are always shifting. Which is why you want to be the business that stays ahead of what’s coming to surprise, delight and convert customers. The wineries that embrace these shifts will see stronger customer loyalty and increased sales.
Let’s dive into the 3 biggest digital marketing trends shaping the winery industry in 2025.
1. AI-Powered Personalization for Wine Lovers
Consumers are no longer satisfied with one-size-fits-all marketing. They expect wineries to understand their preferences and tailor experiences accordingly. Artificial intelligence is making it easier than ever to personalize customer interactions, from email recommendations to dynamic website content.
How to use it:
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Offer personalized wine recommendations based on past purchases or tasting room visits.
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Use AI-driven chatbots to answer common customer questions in real time.
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Automate email campaigns that adjust based on user behavior, such as abandoned carts or previous orders.
The more personalized the experience, the more likely customers are to stay engaged and make repeat purchases.
Social media is no longer just about engagement—it’s becoming a direct path to sales. Platforms like Instagram and Facebook now offer integrated shopping features that let wineries sell bottles directly through posts and stories. The key? Keep your customer in mind and offer high-value, engaging and entertaining content that is shareable, creates FOMO and keeps your winery stop of mind.
How to use it:
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Set up Instagram and Facebook Shops to allow customers to browse and buy wine without leaving the app.
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Use influencer partnerships and user-generated content to showcase real people enjoying your wines.
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Invest in short-form video content like reels and TikToks to engage younger audiences.
Social media is where many wine lovers discover new brands—make sure they can purchase with just a few taps.
3. Seamless E-Commerce and Subscription Growth
E-commerce wine sales continue to rise, with more consumers preferring to have their favorite bottles shipped directly to their door. At the same time, subscription models like wine clubs are becoming a major revenue driver for wineries. Make sure to offer both and get creative with your pricing, packaging and shopper experience.
How to use it:
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Optimize your website for mobile-first shopping with a frictionless checkout process.
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Promote wine club memberships with exclusive perks, like early access to new releases or virtual tastings.
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Use retargeting ads to bring back visitors who viewed your wines but didn’t complete a purchase.
The easier it is for customers to buy and subscribe, the more revenue your winery can generate outside the tasting room.
Bonus Trend: Virtual Tastings and Hybrid Wine Experiences
Consumers are still eager for in-person tastings, but many also enjoy the convenience of virtual wine experiences. Wineries that offer online tastings, behind-the-scenes vineyard tours, or hybrid in-person/virtual events can reach a wider audience and create deeper customer connections.
How to use it:
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Host live virtual tastings where customers can order a wine bundle in advance and taste along with others
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Offer exclusive behind-the-scenes content, like vineyard updates or food pairing classes, for wine club members.
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Use video content to bring your winery’s story to life and engage customers beyond traditional social media posts.
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Virtual events aren’t just a pandemic trend—they’re a long-term opportunity to reach customers who can’t always visit in person.
Wineries That Embrace Digital Will Win in 2025
The old days of relying exclusively on traditional marketing are over. The wineries that thrive in 2025 will be the ones that embrace digital. From AI-powered personalization to social media sales and seamless e-commerce, these trends shape how customers discover, buy and interact with their favorite wineries.
At Slamdot, we help wineries build websites and leevrage digital marketing strategies that turn visitors into lifelong customers.
With two decades of experience, we’re here to help you stay ahead of tomorrow’s trends and be seen as a leader in the industry. Whether you need an easier way to sell online, a better wine club sign-up process, or a website that actually works on mobile, we’re here to help.
Just contact us today for a free proposal and to discuss your winery’s goals!
